Perceive Wellness App
Perceive Wellness wanted to create an app that would stand out—one that made self-care and mental health feel easy, fun, and approachable. With this vision in mind, I crafted their brand identity and product from the ground up, ensuring the experience was not just functional but truly engaging.
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My Roles
Researcher
Designer
Writer
Manager
My Impact
Crafted a bold yet calming visual language that makes mental health feel approachable, setting Perceive Wellness apart from traditional mental health apps.
Designed a Distinctive Brand Identity
Introduced gamified elements and interactive features to make learning coping strategies more engaging, encouraging long-term use.
Improved User Engagement
Ensured a seamless, intuitive experience by prioritizing clear navigation, high readability, and inclusive design for diverse user needs.
Enhanced Usability & Accessibility
The Process
The Problem
Mental health apps often feel clinical or overwhelming, making it difficult for users to integrate them into daily life. Perceive Wellness aimed to break that mold by offering a fresh, inviting approach to self-care—one that teaches users new coping strategies while shifting their perspective on mental well-being.
Perceive envisioned a brand that was a blend of bold, fun, and calm—a balance between excitement and reassurance. Using these themes as my foundation, I explored how color, typography, and UI elements could bring their vision to life while ensuring an intuitive, enjoyable user experience.
The Solution
Research Analysis
25%
A study published in the Journal of Medical Internet Research found that mobile mental health interventions can lead to a reduction in depressive symptoms by roughly 25%.
The global mental health software market is projected to grow at a compound annual growth rate (CAGR) of around 14.5% between 2020 and 2027.
Effectiveness of Digital Interventions:
Market Growth
User Adoption
According to the New York Times, a recent survey indicates that 49% of Gen Z and 33% of millennials in use social media for mental health advice
14.5%
49%
Design Solutions
I developed a vibrant yet soothing visual identity, blending playful elements with a sense of calm to reinforce the idea that mental health can be both engaging and accessible.
The app was designed with seamless navigation and interactive features that make learning coping strategies feel natural and enjoyable.
I incorporated micro-interactions and gamified elements to keep users engaged while ensuring accessibility for a diverse audience.
1. Brand Identity
2. User Experience
3. Engagement &
Accessibility
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Getting Started
Outcomes
The Outcome
The final product is an app that doesn’t just provide mental health tools—it reshapes how users experience self-care. By making mental well-being feel more inviting and effortless, Perceive Wellness is helping users build healthier habits in a way that feels natural and enjoyable.
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Balancing Fun & Credibility – Mental health is a sensitive topic, so I had to ensure that the playful elements didn't detract from the app's credibility and effectiveness.
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User Retention – Many mental health apps struggle with long-term engagement, so designing features that encourage consistent use was a key focus.
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Simplifying Complex Concepts – Teaching coping strategies in an easy-to-understand, interactive way required a careful approach to content design.
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Ensuring Accessibility – Making the app inclusive for users with different cognitive and emotional needs required thoughtful design choices, such as text readability, color contrast, and alternative navigation options.
Project Challenges
Future Considerations
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Personalization Features – Introducing AI-driven recommendations and customizable experiences to better meet individual users' needs.
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Community & Social Integration – Exploring ways to connect users with supportive communities while maintaining privacy and safety.
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Expanding Content Offerings – Adding even more guided audio exercises, expert-led workshops, and new coping strategy modules.
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Long-Term Engagement Strategies – Implementing more gamification, streaks, or reward systems to encourage consistent use.
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Cross-Platform Accessibility – Expanding to web and smartwatch integrations for a more seamless self-care experience across devices.