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PWHL Fantasy Sports App

Women's hockey fans want to play fantasy- they just don't know how. Current fantasy apps are too complex and require a foundational understanding of fantasy in order to play. Let's design an app that simplifies the process, has a low barrier to entry, and is tailored specifically to our PWHL fandom. 

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My Roles

Researcher

Designer

Writer

Manager

My Impact

Increase in fans' confidence to play PWHL fantasy

55%

Success rate for usability testing

Qualitative satisfaction report of final design

100%

10/10

The Process
The Problem
     After an incredibly successful inaugural season, the ever-growing fanbase of the PWHL started posting across forums like Reddit, TikTok, and Twitter that they wanted to play fantasy PWHL. 
     Current fantasy sports apps have yet to offer any leagues for women's sports, creating an increasing demand for women's sports fans to get involved in fantasy, as well as a growing knowledge gap in how fantasy sports work in general across multiple sports. 
  • PWHL fans are demanding a fantasy sports app
  • Current fantasy apps do not offer women's sports
  • PWHL fans don't have the knowledge base for how complex existing apps are to use
Key Points
Quantitative Market Analysis
80%
of PWHL fans are not familiar with using fantasy sports apps
55%
say their most important feature is a user-friendly interface
When selecting all of their most important content features
72%
selected live game updates
62%
selected expert analysis/tips
The Journey
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Outcomes
User Testing
  • 100% success rate in goal-oriented usability testing
  • 10/10 approval rating of final design by fans
  • 22% misclick rate associated with one button
  • Excitement from the community around ease of use and palatable introduction to fantasy sports
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Usability Testing Heat Maps
  • 22% misclick rate associated with the "Players" button used to add new players to roster
Project Challenges
  • Remediated by adding a "+" sign in front of "Players" on button. 
players.gif
Future Considerations
If I were to start this project again from scratch, I would test the usability differences between a bottom bar menu and the top floating menu I utilized. Bottom bar menus are more common and I wonder if this would increase users' ease in navigating the application. 
Check out all the screens

© 2025 by Alyssa Proulx

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